Social Media in Plain English

I can't believe that in just two weeks of vacation so much has happened in Online Marketing and SEO. The Caffeine Update , SES San Jose and the long awaited Search Engine Factor Reviews for 2009  are just a small part of what has happened during the "lazy" days of August.

Feeling quite embarrassed by not covering those earlier I would like to say in my defense that everybody needs a break / you too / from sitting all day in front of the PC and browsing through ideas to improve your online presence. If you already had your vacation or you are determined not to take a rest until you know it all, here is a great resource a friend of mine mentioned to me.

Videos - we know how important they are for conversion and customer satisfaction. We have seen it all - from the worst to the best. But they all share one thing in common - action. Going out and doing it. Still, a large chunk of businesses would not go for it for different reasons / funny accent is mine and it's a good one :) /

This is where Commoncraft can help. Their concept of selling videos to feature on your website eliminates the hassle of shooting your own. Plus their smart approach will definetely catch the eye of your audience. Latest tests show that people are tired of videos with real people and looking for fresh alternatives. Commoncraft is one. I enjoyed watching their Social Media videos and I am positive those will help educating your prospects if you feature them on your website. Check my favorite one about blogs.